I owe you an apology. I misled you for several months while operating on inaccurate data. As I’ve started my own business, you’ve been fantastic at working with me to push through resistance and get the work done. You’ve raised important points to consider and stuck by me. It’s only fair that I address my accidental misleading, why it happened, and what things’ll be like moving forward.
Remember a few months ago, when we started doing that really hard step in the business? The one that caused physical anxiety, that we worked so hard on the soft aspects so we could even do it in the first place. The one that I promised you wouldn’t have to do anymore once we got our first client?
… Yeah, I was wrong. Turns out we have to do that step for a little while longer still.
I know that totally wasn’t the deal. I know that you didn’t sign up to do the hard thing ad nauseum, and I want you to know that you most definitely do not have to do the hard thing forever. But we do have to do it for a bit longer.
Why? Well frankly I fucked up the math. I miscalculated how much we’d need to set aside for the winter. One client leaves us with a much tighter budget than I thought we’d have. Also, I was wrong to set a time-bound deadline for this that was dependent on other people’s actions.
(That same reason is why the goal to get two clients a month was a terrible goal—because I can’t control other people. Victory conditions that require someone else to say yes are a recipe for disaster. See also, the February breakdown.)
So what does that mean for you now? Well, in brief, you gotta do the hard thing for a bit more. Why? Because that path is closest to survival right now. Because we want to move forward, not go back to where we were.
Yeah, I know it sucks. For how long? I know saying ‘for as long as it takes’ would be super unhelpful, so I won’t. As far as I can currently tell—and I’m giving the warning now that this might change as more information comes in—the victory conditions are as follows:
- $7k in savings
- while paying all bills out of checking
Other important pieces of data:
- We have begun taking steps towards overhauling the entire system so that eventually the hard thing can be dropped completely
- If the system overhaul isn’t functional when we achieve victory conditions, then we hire someone to do the hard thing
- Even after full-time work ends in August, you only have to do the hard thing twice a week
- Starting in August, completing an assigned hard thing earns a reward (to be determined in August. Probably involves a book and a café.)
So that’s where we stand. I know having to do the hard thing is rough. I also know that you’ve done the hard thing while sleep dep’d. Or feeling down. Or anxious to the point of trembling. Long story short, I know you can do this under worse conditions, and I know you can do it now.
Seriously, the faster we do this the faster we hit victory conditions and you can stop.
Come on, my gorgeous workhorse of a brain, let’s rock the shit outta this. If only because I know you can <3
Your eternal full-bodied lover,